Subtle marketing in the age of reason

DUPLEIX, inventor.

Lettre d’un fabriquant de Lyon, à un Négociant de Paris, sur les vertus & avantages de l'Essence Vestimentale du Sieur Dupleix.

Machine-like perfection - but whimsical and by hand

NEEDLEWORK PATTERN BOOK — FRITZ, Johann Peter.

Modell-Buch [spine title].

POPULAR RELIGIOUS EMBROIDERY —

An embroidered stole or “chaperon,” worn in processions by a member of a charitable confraternity.

Complete with wax stains

THESIS PRINT ON SILK.

[Incipit:] A la muy Esclarecida Señora, mi Señora la Señora, Doña Isabel Salzedo Azcona, Rio, &c. Condesa de Gomara, &c., dignissima esposa del Señor D. Manuel Villavicencio ... Marques de Alcantara, del Cuerbo, &c. Señora, aun no perfectamente deliberado a presidir este primero publico rasgo de mi corto ingenio in este Celeste Theatro de Salamanca …